Today ArtIn announces a new partnership with international award-winning interior designer Dr. Vanessa Brady OBE, CEO of the Society of British and International Interior Design (SBID). ArtIn represents an international portfolio of multi-disciplinary artists and will partner with Vanessa Brady and her team to provide art for the Yacht, hospitality and private homes of discerning clients. ArtIn provides a bespoke ‘white glove’ art service. They match the most suitable artist with a client’s requirements in order to ensure a seamless process from the initial design brief and art selection through to delivery and curation.
ArtIn says: “The collaboration is a really exciting next step for ArtIn In true 2020 style, we started the conversation during the height of the lockdown on Zoom and during our many video calls realised there was a real synergy. We believe that integrating art at the earliest stage possible in the design process significantly enhances the overall result. Whether we are working with interior designers on a hotel or a superyacht, a private collection for a family office, or a luxury hotel or members club, art should never be an afterthought. The collaboration with Vanesa Brady offers us a real chance to achieve our vision.”
Vanessa Brady says: “It is very important to dress a space with complimentary art to really set off what is often a neutral canvas, art focuses the eye and sets a theme. I would like to see the selected artist and designers coming together with an owner more at the beginning of a project so that the final result is truly a 360-degree design. Art should relate to the space in which it is installed and the lifestyle of the people using it. It should also link with the function the space is used for, such as a wine cellar, a bedroom etc. making each interior as unique as the owners, their guests and the design. It is important not to leave stylising to chance at the end of a project. Quality Art pieces should be considered as part of the overall installation from the concept of the design process.
It is SBID’s role to source equally unusual providers of products that are efficient as well as beautiful to adorn such exclusive interiors but the final presentation always requires a very special piece of art to ‘dress’ the design and so we seek equally adventurous and exclusive partners to provide the broadest selection of art. As soon as we met, we knew it would be a perfect match”.
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ArtIn…was founded by John Cotton and Servanne Sohier. The agency emerged from the founders’ mutual love of and understanding that art plays a pivotal role in any individual’s or brand’s identity. The aim is to integrate art at the earliest stage possible of the design process in order to significantly enhance the overall result. Their bespoke ‘white glove’ service matches the most suitable artist with a client’s requirements and ensures a seamless process from the initial design brief and art selection through to delivery and curation.
ArtIn has an international portfolio of multi-disciplinary artists and believes in supporting their artists in the development throughout the different stages of their careers. ArtIn draws on over two decades of experience in the luxury and arts sectors. The founders have backgrounds in media, pr, marketing, sales, brand partnership and events. Therefore, they can offer a full PR/communications and marketing service as well as brand and profile management, brand partnerships and collaborations They also as organise both intimate and high-profile events in less conventional settings.
Founder & CEO of The Society of British and International Interior Design (SBID) Dr Vanessa Brady OBE is the founder of the Society of British and International Interior Design (SBID) and an international interior designer with over 30 years’ experience in the industry. Running her own award-winning design practice, Interior Design Services (IDS), Vanessa amassed an impressive portfolio of discerning clients, designing high-end interiors from high security government offices to royal residences, and collaborating with Sunseeker International on its Predator II luxury yacht. In 2011, Vanessa launched the SBID International Design Awards to recognise, reward and celebrate global design talent, now firmly establishing itself as one of the most prestigious acknowledgements of interior design excellence in the global design calendar.
Vanessa regularly speaks on business development and finance overseas on behalf of the UK government for the creative industries and received an OBE from the Queen, recommended by the Prime Minister’s office for services to Interior Design and the UK Economy. Vanessa was also awarded an honorary Doctorate of Design in recognition of her achievements to the profession and education of interior design from Southampton Solent University. Alongside this, she was recognised for the Woman in the City Award for the Built Environment in 2013 and achieved a first Diploma for completion of Corporate Governance from the Institute of Directors in 2002.
About SBID (Society of British and International Interior Design)
The Society of British and International Interior Design (SBID) is a professional accrediting body and representative for the Interior Design industry across the UK, Europe and around the world. Supporting the professional trading standards of Interior Designers, Architects and manufacturers through accreditation, SBID are committed to guiding the profession in practice by measuring experience, competence and education; setting standards for the industry at large to develop future growth.